High-tech customer feedback pays off for Florida farmers

By TBO.COM | Staff
Published: February 20, 2013 Updated: February 20, 2013 - 12:00 AM

If you produce anything, especially agricultural goods, nothing is more valuable than information from your customers on the quality of what you're growing. That's why more farmers are using systems to gain that feedback so they can continue to produce the best possible products, which in turns increases their success and grows their business.

The operators of Wish Farms, from Plant City, started this a few years ago and have a patented program of getting feedback from their customers. On the label of their strawberries or blueberries is a code and website where consumers can provide vital information.

The code tells the farmers when the fruit was picked, where it was picked, the taste and other information so they can deal with quality control issues in almost real time. At Wish Farms, for example, they can decide what variety to grow next season and even better estimate how much to grow.

Wish Farms isn't the only operation to do this. Others have done it as well, but few are as well done as Wish Farms. There's little doubt more farms will do the same as they compete to produce the best possible fruit.

Technology is changing everything. Sometimes what seems like a great idea turns out to be expensive without much payoff. Other times it's clear that the benefits of technology make a huge difference. We believe this kind of product tracking will be a success for those who can use it.

Source: http://www2.highlandstoday.com/news/agri-leader/2013/feb/20/lrnewso4-high-tech-customer-feedback-pays-off-for-ar-638515/

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